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Budweiser, a subsidiary of Anheuser-Busch InBev, appears to have unofficially sanctioned a non-fungible art piece, or NFT, after purchasing it for use on its Twitter profile.
According to the OpenSea market archives, the beer producer purchased a Budweiser-branded NFT rocket on August 24 for 8 Ether (ETH), or about $ 25,704. The company used the “Life of the Party” image, featuring three cans of beer making up the body of a rocket, for its official Twitter profile picture. At the time of publication, Budweiser’s 224,900 followers can still see the image.
Welcome to the party https://t.co/uSh51Vyr41
– Tom Sachs: Rocket Factory (@tsrocketfactory) 25 August 2021
Acknowledging NFT creator Tom Sachs with a retweet, Budweiser appears to be taking another step into the crypto and blockchain space with this latest purchase. On August 11, the company also purchased Beer.eth domain name via Ethereum Name Service on OpenSea for 30 ETH, or over $ 96,000 at time of publication.
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Various brewing companies operating under Anheuser-Busch InBev have entered the digital space. In June, the UK branch of beer brand Pilsner Stella Artois released a series of branded skin NFTs for use on horses in the digital racing game Zed Run. In 2020, Anheuser-Busch InBev piloted a platform allowing customers to track their beer supply network on the blockchain.