Facebook checklist to check if your fan page is up to date


For businesses, Facebook is one of the most important marketing platforms due to the large audience on the platform. However, Facebook users are generally very active and expect businesses to do the same. Therefore, in order to make your presence felt on Facebook, you need to ensure that your Facebook page is always up to date with the latest information.

If you haven’t set up a Facebook fan page yet. Follow our step-by-step guide to create a fan page on facebook.

Facebook officials should regularly audit the page to know if it is up to date or not. Here are some guidelines for the key elements of your page that should be reviewed.

Update your cover photo

The guidelines for professional cover photos have changed recently, providing relaxed restrictions on what can and cannot be displayed. Below, Ignite Digital Facebook fan page Cover image.

The general rule is that the text on your cover photo should be limited to 20% of total space. However, it can now include a call to action, email address, and other relevant information. You can also include an attention-grabbing arrow or icon on the tabs just below the image on your Facebook page.

facebook cover image pixel size: 851 pixels wide by 315 pixels high.

Facebook also recommends making images an sRGB JPG file and under 100kbs. This allows the fan page to load the image faster.

Here are some of the best Facebook cover photos in February 2014:

Coca Cola

Company: Coca Cola

KLM

Company: KLM

Harry

Company: by Harry

Use your profile picture wisely

Now that you have the ability to display images via your cover photos, it is best to reserve the profile photo to create and build brand identity. Your brand logo is the best option that can be used as your profile picture as it helps to reinforce your brand identity every time you post a message.

Combined with a creative cover image, this logo can be used as a powerful branding tool. However, before uploading your logo as your profile picture, make sure it’s square and 180 x 180 pixels to fit perfectly in its box.

Examples of great Facebook profile pictures embedded in the cover image:

The simpsons

Fanpage: The simpsons

family guy

fan page: family guy

Facebook profile picture pixel size: 180 pixels wide by 180 pixels high.

Optimize the About section of your page

The About section of your Facebook page should be updated and optimized regularly to incorporate new keywords. The most important part of this section is the “brief description” you must include, which will appear just below your profile picture on your page. A screenshot is below of BHGR Canada:

BHGR Canada

This should be targeted and concise and should include a URL to your website. Next, focus on four other sections of this page: Company Overview, Description, General Information, and Mission. Therefore, make sure to complete all these sections to optimize your page in the best possible way.

Always look for new features

Facebook has introduced several new features for businesses. He offered the hashtag function after being used successfully on Twitter to give businesses more leverage over their various marketing campaigns. With more changes expected this year, you should follow new innovations via the platform’s official blog and optimize your Facebook business page accordingly. Following these steps can ensure that your business information on your Page is up-to-date and relevant and ensures that you are using all of Facebook’s features perfectly.

You can also contact us to find out how to manage your social media marketing.


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