DALLAS, August 29, 2017 / PRNewswire / – Fanpage, a Dallasstartup, whose app allows users to build fan pages, connect with others based on compatibility, and compete to become the biggest fan, has grown $ 3 million in cash and media promotion and in partnership with the heavyweights of Townsquare Radio and iHeartMedia.
After months of user testing and application iterations, Fanpage is preparing to devote much of the increase to user acquisition, including radio, digital and live event campaigns with new partners, iHeartMedia and Townsquare. âRadio is the number one mass media, reaching over 93% of consumers every week, which makes iHeartMedia and Townsquare ideal partners for us. They have direct access to music fans who have shown their love for our app, âsaid Billy Rodgers, co-founder and CEO.
For the fans: When users first download the app, they tell us everything they are fans of, from music, celebrities and sports teams to movies, comics and YouTube stars. Then, they unlock their Fandom DNA, where they can compare with their friends and connect with other compatible matches, in their region or around the world. Fans can explore other Fan Pages and create their own with their favorite photos, videos, fanarts and memorabilia. As their fanpage gains followers, shares and likes, they move up the Fanpage rankings vying to become the Biggest Fan.
For partners: In addition to the experience Fanpage brings to fans, the company also delivers value to its brand partners, turning their fans into social brand advocates. For example, at this year’s Boise Music Festival, produced by Townsquare, attendees had the option to download the Fanpage app and compete for the chance to meet one of the artists. To compete, fans downloaded the app, posted content from their favorite acts during the show, and then shared with friends. The person with the most views at the end of the contest won a meet with Florida.
The value goes to fans, Townsquare and other festival partners, as all content shared from the app also carries a message from the sender that says, “Join me at Boise Music Festival”, with a link to buy tickets. âTicket buyers are encouraged to build brand awareness for the event and directly give their friends the opportunity to purchase tickets and join them. This is the definition of brand advocacy,â said Rodgers.
For advertisers: The company is currently developing its ad serving platform, which will give advertisers the ability to deliver sponsored content to users as they interact with content from specifically chosen fandoms, thereby creating an unconscious connection between fandom and publicity. Mark.
Fanpage mobile apps are free to download and available worldwide from iTunes and Google Play stores.
If you would like more information about Fanpage, or to schedule an interview, please contact:
Billy Rodgers, CEO
Telephone: (214) 734-8081
E-mail: [emailÂ protected]
SOURCE Fanpage, LLC