In today’s social media driven world, a Facebook fan page has become an essential marketing tool for real estate agents around the world. Millions of people are on Facebook every day, so capturing the attention of those potential buyers is a lucrative web marketing strategy that’s sure to pay off if you know how to get found. But like everything in web marketing, your Facebook real estate fan page is only useful if users can see and access it.
So what’s the best way to find your page? Just like your real estate website, your Facebook real estate fan page should be carefully optimized to include all the necessary keywords relating to your business. If you’re not totally familiar with the concepts of real estate SEO, follow our quick “how to” guide to real estate Facebook page search engine optimization below:
1) Choose the right page name
Many real estate agents tend to use their real name for the title of their Facebook fan page. While there’s nothing wrong with this approach, choosing a long-tail keyword phrase that you hope to rank for is always a better strategy. Think about your areas of expertise and base your page title on what you think homebuyers are likely to look for when looking for a new home. For example, if I’m a real estate agent in downtown Chicago who focuses on luxury high-rise condos, I might title my Facebook fan page “Luxury High-rise Condos in Chicago”.
2) Optimize the “About” box
If you are a real estate agent who has accumulated many professional and specialized designations over the years, it is certainly understandable that you want to advertise them in order to stand out from the competition. Naturally, the “About” box on your Facebook fan page seems like the perfect place to list all those accomplishments, but if the goal is to find your fan page, fill that section with keywords and phrases from keywords that benefit you instead of talking about your past professional achievements.
Right Way: John Doe is a professional downtown Chicago realtor specializing in the luxury condo market in the Gold Coast and Streeterville neighborhoods of Chicago.
Wrong Way: John Doe is a Professional Realtor with over 15 years of experience and holds the SRES (Seniors Real Estate Specialist), ABR (Accredited Buyer’s Representative), and GRI (Graduate REALTOR® Institute) designation.
The “About” box on Facebook fan pages only allows a limited number of words, so whatever you decide to include in this section, make it count.
3) Add more keywords in the longer description
When you create your page on the backend, you’ll notice that the ‘About’ box is actually labeled ‘Short Description’, while the section just below it is ‘Description’. This second description section allows you to give viewers more information about you and your real estate business. So, just like the “About” box, include as many real estate-related keywords here as possible. Of course, you don’t want your Facebook fan page to look spammy, but like the content on your real estate website, make sure you know where to draw the line between spam and what counts as quality SEO.