Why Your Facebook Fan Page and Twitter Background Design Are Meaningless


It’s easy to get caught up in designing a beautiful background for your Twitter account and Facebook page. After all, it’s your personal image and branding that are at stake. You want the best quality photos, a branded Twitter background that showcases your organization, and you want Facebook tabs that inspire and educate. It is an extension of your web presence and you need to wow your customer base with a beautiful page.

Forget that!

Ok I’m exaggerating a bit but I have a point here. The truth is, most people never come back to a Facebook fan page or a Twitter page once they click “Like” or “Follow”. After that first visit, your content appears in their newsfeeds, so they may never have a reason to browse your page again. With Twitter launching the follow button for websites today, your Twitter background has become even more irrelevant! Before the follow button, potential followers had to visit your Twitter page at least once to follow you. Now they can just click follow directly from your site and never visit your page once.

If you want a button like the one pictured below for your website, you can get one here:

Hmmm.

All of this means that it is, and always has been, the quality of your News Feed content that is important. So instead of spending a lot of time worrying about how your page looks and background images, spend time creating quality content that entertains and engages your fans.

I would like you to visit my Twitter and follow me there, but you can also use the button.

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